Packaging design is functional problem solving that takes an in-depth knowledge of graphic design, typography, layout and function. After 15+ years, I've developed vast knowledge of printing and production processes across multiple materials including glass, metal, plastics and paper.
logo and packaging redesign
for Schoolhouse
Art Direction and Design
Illustration Art Direction and Design
Art direction and design
Concept and Design for Professional Hair Color line
package design and photo retouching
Packaging Redesign + Typography + Icon Design
for R/GA
Packaging redesign and art direction for Peloton
primary packaging design
primary and secondary packaging design
packaging design
primary packaging for Chakras aroma collection
packaging for Uruku makeup collection
primary packaging for Green Science skincare collection
primary packaging design
promotional packaging for styling products kit
logo and design, Tru Fragrance. photo by Anthropologie.
branding, concept, design and art direction
redesign of classic fragrance collection: packaging design and art direction, Tru Fragrance
new fragrance collection: packaging design and art direction, Tru Fragrance
packaging design + photography direction, Tru Fragrance
logo, branding, packaging design.
promotional packaging design
promotional packaging design
logo and packaging design
promotional packaging design
primary packaging and logo design
promotional packaging design
Art directing beautiful photography takes creativity, conceptual thinking, planning and fastidious attention to detail. It is the final step in bringing together the overall vision, look and mood of the brand. I love to collaborate with great photographers, retouchers, stylists and designers to bring a vision into reality.
photography art direction, concept and styling
photography art direction, concept and styling for trufragrance.com website
photography art direction, concept and styling
Photography art direction, concept and styling for trufragrance.com website
photography art direction, concept and styling for Sarah Horowitz fragrances; for web and on-air usage
photography art direction, concept and styling for print advertising; Tru Fragrance
photography art direction, concept and styling used for packaging, POP signage and web
Typography and layout are the backbone for any graphic designer. My style leans towards the clean and minimal.
collection of invitations for various clients
travel retail ads for Marc Jacobs fragrance collection
Vintage Black fragrance ads. photography by Kenneth Cole Inc.
redesign and logo design for SURFER MAGAZINE, senior thesis project at SVA
How your brand interacts with shoppers is extremely important. Finding creative uses of signage, packaging and existing fixtures can still be impactful even with limited space and budget.
in-store POP signage and packaging design for blush collection
in-store POP signage and packaging design for Uruku bronzer collection
POP merchandising/packaging for Dry Remedy hair system kit
merchandising display for GWP promotion in various department stores
merchandising proposal for various department stores
merchandising proposal for various department stores
display concept for fragrance launch using existing store fixtures
signage design for existing merchandising unit for fragrance collection launch
signage design for existing merchandising unit for fragrance collection launch
With my strong foundation in graphic design, layout and typography, I am able to translate my skills into creating websites for various clients. Impactful design, legibility, flow and user experience is always the top priority in my approach to digital design.
E-commerce web design proposal, for Maesa
Landing page for SJP NYC fragrance launch
Sant Ambroeus Restaurant home page
Country Restaurant home page
Alice Neel film documentary website
logo redesign
logo exploration for private label brand at Anthropologie
logo exploration for Cache private label brand
logo exploration for fragrance brand by perfumer Sarah Horowitz
Designing accessories is an extension of packaging design and branding. Over the years, I have accumulated experience in developing designs that incorporate branding seamlessly and within budget.
Uruku Bronzer Brush and Limited Edition Brush Bag
Reversible Tote Bag
Gift bag, tote bag, umbrella and mini rollerball, cosmetic bags GWP for global fragrance launch
gloves, iPhone case, oversized paper clip GWP for Daisy fragrances
cuff links, money clip and iPhone case GWP for Bang Marc Jacobs fragrances
Nourish-mint lip collection bag
Holiday Gift Program accessories: cosmetic pouches, dopp kit, aromatherapy wrap and facial headband
dopp kit for fragrance trio
Dopp Kits and Duffle Bags